Archive for April, 2010
The internet has long been a multimedia medium – so why are we only optimizing our text? Image searches can bring almost as many people to your site as the standard search. When someone is looking for an image they will go to an image search engine, find the image they’re looking for, and look at the webpage that has the image.
Those are qualified visitors to your site
Here is a quick tutorial to optimize your images for all the image search engines.
Use a descriptive filename for your image containing your site keywords.
Image crawlers can’t actually see your image (although that technology has been jumping by leaps and bounds). They rely on the filename to help search all the available images and return the most relevant ones. DSC0002.jpg does not get searched!
Try something like: cute-black-white-kitten-in-jail.jpg
Always use an Alt tag for your image
You would be surprised how many people don’t include this simple extra step: alt=”adorable cute black and white kitten stuck in jail!”
Provide context. If the writing around the image supports what is in the picture, then you’re looking at a well optimized image that will get listed well in the search engines (I’m a brand new Daddy so I feel no shame in putting up this picture of our kitten Ravyn)
See my gorgeous black and white kitten looking like he’s in jail? Isn’t he cute!
UPDATE September 1, 2010
After 5 months of posting this article, Ravyn (my kitten) shows up third when searching “kitten in jail” in Google Images.
We felt it was important to show you the results of Google Images Optimization rather than just preach best practices
Many companies want to optimize their site for search engines. Unless you have a large company and a team dedicated to staying on top of the most recent changes in search engine algorithms, it can be exceptionally hard to ensure your SEO plan is on target.
Webs9 us the perfect compliment for organizations who cannot afford to have a dedicated staff stay on top of search engine developments. We have a team of SEO Experts who dedicate at least 20% of their time to learning and staying on top of the trends, changes, and latest practices in Search Engine Optimization.
As part of our optimization process, we create the Webs9 Optimizer Report. This report becomes yours and is the basis of all optimization efforts going forward. We build the SEO Optimizer Report by following this process:
1. Listen to you
You are the experts in your business. By learning your business culture and existing sales channels, we understand your business and then customize the strengths of Internet Marketing to increase your sales.
2. Create a SMART ( Specific, Measurable, Achievable, Realistic, [in a specified] Timeframe ) Goal for our SEO activities
We believe in setting specific targets and committing ourselves to achieving them for you. There has been general discussion in the SEO community that SEO efforts cannot be tracked because search engine algorithms and confidential and constantly change.
WE SAY HOGWASH!
While it is true algorithms and practices constantly change, we will “adapt” so we can still achieve your goal.
3. Use our experience to tailor a strategy that will work for you!
We have been building and managing Internet and SEO campaigns since 1998 and we will review your site for the following factors that affect your search engine optimization campaign:
- Current age of your site
- Length of your domain registration
- Current number of pages indexed by search engines
- Current SERP * ( Search Engine Results Page ) for keywords
- Current number of inbound links to your site and their quality
- Page Rank *
- and 33 other Search Engine Best Practices
4. Present the full report to you.
We will walk through all elements of the report, in as much detail as you like. It is important for us to note you know your business best. It’s only by using your expertise of your business and our SEO knowledge that we can develop a strategy that will work for you!
5. Implement all aspects of the Webs9 SEO Optimizer Report and launch your custom Search Engine Optimization campaign.
We will provide feedback and reporting during this process so you are always aware of what is happening – in case you hadn’t noticed, we really like to work with our clients through the process so we can learn from each other and get the best possible results.
6. Link Building and Content Distribution
These are separate services from the original optimization and implementation of Search Engine Optimization. To get the best results, we always recommend this be part of any SEO plan but it can be separated if you are happy with your site’s optimization or worked with someone else to do the original optimization.
In our opinion, Webs9 provides the best Link Building and Content Distribution service because we use our Eastern European contacts to engage highly skilled link builders for a lower price. This allows us to dedicate a real person to contact potential link partners in order to increase your search relevance. We feel having a specific person generate links on your behalf not only increase the reach of your brand, but also helps bring new business opportunities to your attention.
Within the first month of Webs9 Link Building, we not only grew our search relevance and traffic, we also found European Distributors and 7 other business opportunities we had no visibility to earlier! – Minus K
Using your press releases and other articles, we will then distribute them to news sites, directories, social sites like Twitter and Facebook, as well as bookmarking sites like Digg, Delicious, and StumbleUpon. The more interesting the content is, the more likely it will become Link Bait*. Link Baiting is a White Hat SEO Technique that encourages many people to link to your site – resulting in higher search relevancy.
Most SEO Companies Stop Here
Webs9 offers a low cost, high value maintenance program that monitors your site content, search engine indexed pages, SERP, keyword targeting, search engine specific Webmaster Tools, sitemaps, and will make changes as necessary to ensure we achieve your SEO Goal. As part of this service, we provide a comprehensive monthly report so you can watch your sales grow!
We think we’re so darned smart, that we prove it to every client we can, again and again!