Archive for June, 2010
This morning I read the following message from Google:
- We are splitting the ‘Account Updates’ list into ‘Performance Updates’ and
‘Feature Announcements’. You will be opted in to both lists.
- We are opting everyone in to receive ‘Special Offers’. With the national
roll-out of Google Tags, our new local advertising product, coming soon
we want to be able to share special offers with our valued Places users.
- We are opting everyone in to receive ‘Newsletters’–with all of the new
features we’ve rolled out in the past year (and will continue to roll
out) we want to be able to share tips and tricks so Google Places users
can get the most out of their account.
- We are creating a new set of e-mail communications entitled ‘Market
Research’ to give you the opportunity to participate in surveys and
evaluate new features. We seriously value our user’s feedback when
developing new features. You will not be opted-in to receive this
communication but if you would like to sign up please do so.
I have to admit, I am not only surprised but a little disturbed that Google feels it is acceptable to automatically opt-in every person in their database for “Special Offers’. Internet Marketing has always struggled with stigmas surrounding SPAM and other less than kosher marketing methods. To have Google, a company I respect and use as an example for above board marketing tactics, automatically opt-in all users of Google Places – I have lost a lot of respect for them.
I am sharing this so all users of Google Places are aware that they will now received “Special Offers” whether or not they opted out of them when they originally setup their account.
Now this might be an odd suggestion, but when you go to a trade show, convention or seminar, I try to meet as many people as possible. In order to facilitate meeting new people, I’ve put together a couple of tips.
- Never sit in a prime seat. Always sit one over.
- This basically means don’t sit in the aisle seat but sit one seat over. Aisle seats are preferred spots so you’re almost guaranteed to have someone sit beside you.
- Eat alone at the restaurant bar (if available).
- Not everyone who goes to seminars will be able to arrange a lunch meeting or have friends to converse with. Sitting alone at the bar invites others to share a meal with you. Don’t forget to sit one away from the aisle or end 😉
- Now this one is a little weird – look like you know what you’re doing.
- Most recently I was in Las Vegas for a seminar. I had my note binder, name tag (I took pains to make sure it was always facing out), and I guess I looked like I knew what was going on. I had 2 people come up to me and ask for information about locations and times. While I didn’t know either, we were able to find out together and make some good connections at the same time.
The biggest lesson for me was sitting one away from the aisle seat. Once I started doing that I found it a lot easier to meet people and network while taking in the seminar.