Archive for August, 2010
From an SEO perspective, the title of the webpage is very important. These are the words that describe what your page is about and are the first words that a search engine sees when it crawls your webpage looking for content to add to its index.
The page title is also what the searcher sees in a search result – so the page title is very important in describing what the page is about and if the title meets the searcher’s criteria, then it is more likely to be clicked on and your page opened.
Google announced Enhanced CPC, a new bidding feature for AdWords, earlier this week. This conversion-oriented feature is just the latest in a string of bidding tools introduced by Google. What better time than now to cover each of the available bidding features available in AdWords so that you can make an informed decision on which is right for your campaigns.
Focus on Clicks: Manual Bidding
Manual bidding is the format all of us advertisers know and love. You set ad group and/or keyword-level maximum cost-per-click (CPC) bids and adjust them up or down depending on your performance.
There is absolutely zero automation here — the bids only change when you say they do, providing the ultimate level of control of your campaigns. Advertisers who are willing and able to put in the reporting necessary to make manual bid adjustments can and will get the most out of manual CPC bidding in AdWords.
With one of every five Google searches now related to location-specific queries–translating to more than 20 billion searches per month worldwide–it’s no surprise the digital services kingpin continues to channel more of its energies into solutions optimized for local businesses. Chief among them: Place Pages, a Yelp rival that provides information on local retailers, restaurants, landmarks, transit stations and related points of interest.
In April, Google changed the name of its Local Business Center to Google Places to underscore its tighter integration with Place Pages. According to Google, more than 4 million businesses have claimed their Place Pages, posting contact information, hours, photos, video clips and coupons. Business owners can use Place Pages to get customer feedback and communicate with patrons, and a personalized dashboard compiles data including how many times people have found your firm on Google and what keywords they used to sniff it out.