Archive for January, 2011
Google Analytics is a really powerful – and free! – tool to learn about and understand who is visiting your site, what content they find interesting, and to visualize your sales funnels.
With information that powerful, you’ll want to be able to share that with a select number of people. Thankfully Google makes that easy and secure. You can give anyone access to your Google Analytics account as long as they have a Google account.
After you login to your Google Analytics account, click on “User Manager”:
On the User Manager screen – click on “Add User”:
On the following screen, you will have 4 steps:
- Enter the Google Account email of person you’d like to give access to
- Select the site or sites you’d like them to be able to see reports for
- Click Add
- Save changes!
Now, if you wanted to give the user full administrative privileges, right under the arrow with the number 1 on it is a drop down for “Access Type”. Choose full Administrative Privileges and the user will be able to view, add Goals, and configure more sites under your profile:
You’re setting up your website. You already know you’re going to pay a professional SEO specialist to perform the complete kit-n-SEO-kaboodle, you just haven’t hired anybody yet. Now, you’re pretty sure you read something about domains being important for the process, but how important is it?… and what’s a domain?
As you may or may not know, a domain is your Internet address. It’s the “http://www.mysite.com” you type in to reach your site. It’s also an important part of your SEO strategy to consider if you haven’t bought a domain yet.
If you already know you’re going to hire someone to do your SEO, don’t wait until after you have your domain. Many of the strongest SEO strategies have been created before the website was even built. In fact, it’s often easier to create a highly optimized site from scratch than it is to come in after the site is created… and it all comes down (for the most part) to keywords.
If a potential visitor is looking for widget makers for example, and your domain is “widgetmaker.com”, you get double power from your domain. One, the search engine will consider your site to have a higher amount of relevance in the search (thus, ranking your site higher). Second, the potential visitor will believe they’ve found just what they’re looking for.
Search engines are always looking for relevance in their algorithms; finding relevant keywords in the domain name scores very high. They give a lot of weight to keyword rich domain name.