Archive for February, 2011
To enhance your online presence, you as an entrepreneur, have to implement few internet marketing techniques to position on top of search engines. One of the successful internet marketing techniques is Search Engine Optimization (SEO). It helps to optimize your site in a way that it becomes search engine friendly and begins to appear on Search Engine Result Pages (SERPs).
So, how does SEO help you in growing your business online? This article will provide you with little knowledge about SEO services to help you to improve your bottom lines of the business. While you begin with taking SEO services, the reliable and experienced SEO firm will make a lot of difference. There are many SEO companies in India that cater to the specific needs and requirements of business enterprise to meet their business goals and objectives.
The effective SEO strategy begins with appropriate selection of keywords which acts as a powerful means to attract the attention of your target market towards your business’s website. This is because users only use specific keywords to look for particular information on search engines like Google, Yahoo etc.
Integration of rich content, attractive title & images, Meta tags, and other off-page SEO optimization techniques give a way to a successful promotion of a site. When a customer finds your company on top of search engines, it automatically helps to add credibility to your products.
Being able to measure the performance of your web site is of critical importance if you’re doing any marketing at all. Although the accuracy and transparency of measuring the performance of advertising campaigns on the web has never quite lived up to its promise, it’s still infinitely better than anything marketers have had available in the past.
But before you can start reaping the rewards of the vast amounts of data available at your fingertips, you must have 100 percent solid tracking set up on your web site.
Even if you aren’t planning on getting into detailed stats any time soon, making sure everything is set up now will give you a wealth of historical information in the future. (Web developers: it’s a good idea to install Google Analytics on new client websites by default. They’ll thank you later.)
Many tracking packages are available, ranging from the free to the very expensive. Your web server almost certainly has something basic installed already.
However, for most small business web sites, Google Analytics is a good fit. It’s fast, reliable, powerful, and free. We’ll assume you’re using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use.
If you haven’t done so already, start by signing up. Grab the tracking code and follow Google’s instructions on how to install it on every page of your website (or ask your web developer to do so).
That may sound obvious, but some websites only place the code on the home page or a handful of other pages. It has to be on every page!
Keyword Research is something most people have heard of, but have you heard of the term, “Long Tail Keyword”?
If you have done any searching online at all, I am sure you have heard of the term, “keyword”. Any time you search for something in a search engine, such as Google, you are conducting keyword research whether you realize it or not. These important words help narrow down a particular search for something so you don’t have to comb through so many entries to find the specific information you are looking for.
For example, you might be in the market for a new digital camera. If you just type the words “digital camera” in a search engine, you will get millions of results. Not many people have the time to sort through that many options. When you type in only 2-3 words into a search engine that is called a short tail keyword. Because your search is not very narrow, you will end of with a lot of results, which also means more competition.
A long tail keyword is one that usually will have over 3 words. In our example, in your search for a new digital camera, you wanted to narrow that search down by using more specific key words. If you typed in “best digital cameras of 2010 point and shoot” you would come up with a much smaller list of choices. You would be getting lists of websites that would be more specific for a point and shoot camera, and which ones probably had the best reviews.
For those who are using keyword research in internet marketing to drive traffic to their website, knowing how keywords work can make a big difference.
You should be doing SEO. You probably should be doing PPC. They work well together.
Those are basic facts of online marketing. Anyone who has been to a search conference and attended a PPC vs. SEO session knows that.
I was on one such panel at the Online Marketing Summit last week, but I didn’t talk about why you would use PPC instead of SEO or even how PPC helps SEO.
Instead, I focused on one important development that’s redefining the search engine results pages (SERPs): the shift in the balance between paid and unpaid listings.
Putting it another way: Paid search as your organic competitor.
Paid Search as Your Organic Competitor
To illustrate this concept, let’s use the example of Norton Antivirus — makers of PC protection software. Consider three different queries:
- Brand Search Query: [norton antivirus]
- Head Search Query: [anti virus software]
- Long Tail Search Query: [adware removal program]