Archive for April, 2013
Best practices for attention-grabbing SEO friendly content writing without breaking a sweat – well, maybe just a little bit of that too – is practically the hottest article subject out there, for any online marketing agency or SEO consultancy firm.
What most people fail to see is that having great flow in writing and finding the most suggestive metaphors and vocabulary to get your message through to the audience are often not enough. In order to make your website or blog post more visible on the internet or to rank better in search engines’ results, you need know-how on SEO for Google and on writing SEO friendly content.
Marketing using social media is the latest trend, one that has proven to be responsible for a considerable part of a blog’s traffic and for its new readers. However, practice has thought us that, in the end, one of the most powerful SEO for Google tools is high quality, relevant and attention-grabbing content.
This best practices’ guide for creating great content offers simple and practical rules, advices and requirements, following four easy steps as part of the process.
Start by imagining this hypothetical situation: you have to write a new blog post for the WordPress blog of one of your clients. This a standard task carried out by every online marketing agency. What would be the first thing you would do? Would it be doing research, writing a first draft, looking for keywords, brainstorming?
We know from experience that beginnings can sometimes be hard, so do not worry if you do not get it right the first time.
1. We recommend that you start by creating an editorial plan because it will help you better organize your work throughout the month. Also, it is a really efficient visual reminder for keeping track of the schedule as you go through it.
2. The next step is brainstorming titles for your editorial plan or just for your first blog post. Once you have settled on a few ideas, remember that they need to be created so as to include at least one of the targeted keywords.
Golden rule for keywords usage – in general:
Keywords have to be used in the context as they were given to you as much as possible, except for when you intend to separate the words of a keyword phrase or term with a , ; . – : ! ? and so on. The keyword long tail demand is the SEO philosophy behind the keywords selection, but this all you need to know for now.
Remember that you want anyone clicking and reaching that blog post to stick around for more than a few seconds, and the first step to doing that is coming up with an attractive, interesting, intriguing, even shocking title why not?
3. As you start writing your first paragraph remember that SEO guidelines teach us just how important having keywords at this point in your content really is. The truth is that “the entire science of information retrieval (including web-based search engines like Google) is based on keywords”.
Understanding how keywords retrieval works is just as important as implementing them correctly, and for this reason alone we will explain the basics: when you search in your browser for “tablespoons”, for example, the results that you get, the pages and their rankings, depend on how relevant and popular the content they provide is to your search. One of the ways to optimize a page’s chances to rank higher is if you use your keywords in the title, the meta data and the text.
Golden rules for keywords usage in the introductory, body and closing paragraphs:
Generally, there is a maximum number of 5 keywords that we recommend you use throughout the blog post, out of which at least one should be unique and highly targeted for your content. Also, it is advisable that you use at least 2 of the 5 keywords twice in your piece.
Certain keyword usage tactics are better than others, and with respect to this, while using two of your keywords alone in the first paragraph adds unexpected value to the blog’s rankings, adding more instances of a keyword phrase or term in the content (than recommended) actually has little to almost no impact on rankings (keywords density myth debunked). Therefore, follow the simple 5 keywords-2 mentioned twice-rule and you will be able to reach that SEO friendly content you are aiming at.
Golden rules for a great creative stretch when content writing:
The first thing to consider is the writing style you want to adopt, and to answer this you can refer to previous blog posts, to your client’s special comments and requests, and/or you figure it out on your own based on the type of readers you want to attract (targeted readers’ population). For example, if you are writing about the beneficial effects of acupuncture, your style must be relatively formal, but not academic, informative, explicit and most importantly, friendly. On the other hand, if you are writing for a company that offers online dating services, your writing style will most likely be informal, funny and catchy, making use of popular idioms and phrases, even including slang as part of the process.
Keeping a close eye on your blog post’s central theme, as you progress with your writing, allows you to avoid being sidetracked and helps you focus on the relevant message you want and need to communicate. Remember that your readers have certain expectations and their reasons for looking that content up online are various, but your job is to create great content, both appealing and useful.
4. SEO related meta data, which includes your meta title, a meta description and a SEO friendly URL, is the finishing touch and should be approached with care and much attention to detail.
Thus, the meta title should have a maximum of 70 characters and at least one keyword, the meta description for the blog post should have about 160 characters and preferably at least 2 keywords, and your URL should also contain one of the keywords.
Last, but least, creating a strong inner referencing system for your blog can be easily done by linking one blog post to another blog post that discusses a similar topic or something in connection with it. This way you bring more traffic to your site, improving your rankings and overall visibility.
We hope that the suggestions and best practices presented in this article will bring you a step closer to creating great SEO friendly content. Meanwhile, we are welcoming any comments, ideas or suggestions you might have on this subject! Until next time!