Archive for the ‘sem’ Category
Social media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources.
Through a new feature in Google Analytics, some customization to your Google Analytics tracking, and diligent work on the part of your social media team, the ROI of your social media efforts can be discovered using Google Analytics. To get to the point where you can calculate social media ROI, there are four steps that need to be taken.
Step 1: Implement Proper Social Media Tracking
Ensure that you’ll have the ability to segment revenue that’s generated through social sources by your internal direct efforts and revenue that resulted through external social means. In other words, revenue that’s generated as a result of links your team placed on social sites and revenue generated through links placed by people outside your company.
In order to measure your direct impact, you need to ensure you’re always using campaign tracking on any links you put out on social media sites that point back to one of your sites. It’s a fairly easy process, but one that can be a bit tedious to manage at the outset. Once you’re in the habit of always adding campaign tracking, it will become second nature and the results will be well worth the effort.
Google offers a simple URL builder tool to help create campaign tracking strings, but you should either build your own tool or creating one in Excel that allows you to manage the names that are used for each parameter. This is very important because you don’t want to cause yourself reporting headaches by using different names for parameters that should be the same.
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Testimonials are a significant marketing tool.
It’s been our experience that asking for a testimonial can be a long and arduous process. Sometimes it seems easier to just ask a friend to repeat after you, or invent a statement that touches on all your key selling features.
The value of a real testimonial can’t be stressed enough in our opinion.
Sometimes getting one is really difficult. I’ve been asked to write testimonials for people I’ve worked with and it’s hard! Instead, we’ve found writing down a client’s comments after a positive discussion and then sending it to them asking for their approval to use their statements to be the most effective.
When someone else basically writes it for me after speaking with me, it’s easy to just reply “approved!” It is in my own words, and expresses what I wanted to say as part of a conversation rather then having fight writers block.
In terms of fake or testimonials written from friends, we always suggest avoiding them. Sometimes potential clients will want to speak to the person who provided such a rave review. If you have a good relationship with your clients, they’re often willing to network with others who are also interested in using your services.
What could be a better sales tool than that?
Thanks to PKE Company for this working around!
Whether or not you heard of the Alexa Traffic Rank, you should know it is a very powerful tool used in order to rank website traffic. In other words, it shows how popular a website is. The Alexa Rank positions each site on a unique rank via the Internet, placing the most popular website on the 1st position, the 2nd most popular on the 2nd position and so. So the lower your Alexa Rank is, the more traffic your site has. It is free, powerful and really easy to use. So there’s really no reason you should not benefit from it.
Here are the top 3 sites on the Internet at this moment:
What is your Alexa Rank? What is the Alexa Rank for your competitors? Who gets more traffic?
There are several easy alternatives to find out the Alexa Rank for a site and answer the questions above:
1. Enter the url on the Alexa Site. It can be helpful to use in case you want to compare several sites (up to 5). Let’s say you want to check the Alexa rank for www.facebook.com:
2. Install Alexa Sparky, an add-on for Firefox. This extension accompanies you as you browse, providing you with Alexa data about the sites you visit without interrupting your browsing.
After installing Alexa Sparky, your browser will show up the Alexa icon in the left down corner. Sparky’s rank feature gives you a quick overview on how popular a site is. The more popular the site is, the bluer the bar will be. The number represents the actual Alexa rank.
There are other ways of finding out what Alexa Rank a site has, but these two are in hand for anybody. Use the one that suits you best and find out how popular other sites are compared to yours. Stay informed on your site’s traffic data and maybe more importantly – on your competitors’. Good luck!