Archive for the ‘seo’ Category
Many people are discussing a website’s bounce rate, which is essentially the number of people who left your entrance (or home) page without any interaction. More importantly, they probably left your site most likely within just a few seconds, after doing absolutely nothing.
You know what they say, you only have one chance to make a first impression and this rings decisively true in this instance. In today’s web surfing age, you only have 10-20 seconds before a potential customer leaves your website.
Some will blame slow connection speed while others will complain about pop-up ads, but let’s take a look at some realistic ways to reduce your bounce rate.
HOMEPAGE & HEADLINE
In the world of texting etiquette, it is said to be rude when USING ALL CAPITAL LETTERS as it appears as though you are yelling. But that is exactly what you want your homepage and headline to do, instantly grab your viewers attention. Whispering will not work in this case.
Take the page that you are looking at right this very moment, aside from the graphics, what grabs your attention first? The bold headings or the smaller script and text? In this case bigger is better.
Not to say that your headline should be huge and overbearing, but it must be larger than the rest of the content on the page. Within that first glance on your page, they will not see everything equally; instead what is bigger will seem more important.
IMAGES & CONTENT
Speaking of content, once the viewer has seen past the headline, their attention is likely to be drawn to the images first and then content. Tie the text into the graphics and make sure that those images are pleasing to the eye and not offensive in any way dependent upon your audience.
Within the initial content, viewers want to hear about themselves so use the word “you” and deter from saying “we” or “I” as they are not interested in you right now. During this short opportunity to grab interest, they only want to see what you have to offer to them and not who you are. That is something best explained on another page entirely.
Use language that is both friendly and effective at the same time. Websites will often take a great deal of time attempting to make their homepages informative and interesting. Again, this is something best left to other pages on the site.
AUTOPLAY & ANGER
A visitor comes to your website and suddenly voices or music seem to come from nowhere due to a video that is on autoplay.
Some users could be at work, school or somewhere else where this is inappropriate not to mention irritating. The user doesn’t know whether to first reach for their speaker volume or try to find the tab and close the source of the mystery noise. Either way, they feel a loss of control and you are giving them another reason to leave your page.
Take the time to look at your competition for a number of reasons. In no way should you directly engage your visitors to your closest rival, especially through posting negative reviews.
Instead, you want to see if they are offering your customers something that you are not. You also want to make sure there is no direct resemblance to them, especially their homepage. If you look too much alike, the customer will think they have already visited your website while the opposite may be true. They may have already been to your competitor’s site and any resemblance will make them leave believing they have already been there.
A qualified visitor does not want to leave your website; instead they want to quickly learn what solutions you can provide for them. Giving them a quick, clear and concise answer immediately should gain their interest rather than having them close their web browser.
For more information, contact Megan Ritter.
Best practices for attention-grabbing SEO friendly content writing without breaking a sweat – well, maybe just a little bit of that too – is practically the hottest article subject out there, for any online marketing agency or SEO consultancy firm.
What most people fail to see is that having great flow in writing and finding the most suggestive metaphors and vocabulary to get your message through to the audience are often not enough. In order to make your website or blog post more visible on the internet or to rank better in search engines’ results, you need know-how on SEO for Google and on writing SEO friendly content.
Marketing using social media is the latest trend, one that has proven to be responsible for a considerable part of a blog’s traffic and for its new readers. However, practice has thought us that, in the end, one of the most powerful SEO for Google tools is high quality, relevant and attention-grabbing content.
This best practices’ guide for creating great content offers simple and practical rules, advices and requirements, following four easy steps as part of the process.
Start by imagining this hypothetical situation: you have to write a new blog post for the WordPress blog of one of your clients. This a standard task carried out by every online marketing agency. What would be the first thing you would do? Would it be doing research, writing a first draft, looking for keywords, brainstorming?
We know from experience that beginnings can sometimes be hard, so do not worry if you do not get it right the first time.
1. We recommend that you start by creating an editorial plan because it will help you better organize your work throughout the month. Also, it is a really efficient visual reminder for keeping track of the schedule as you go through it.
2. The next step is brainstorming titles for your editorial plan or just for your first blog post. Once you have settled on a few ideas, remember that they need to be created so as to include at least one of the targeted keywords.
Golden rule for keywords usage – in general:
Keywords have to be used in the context as they were given to you as much as possible, except for when you intend to separate the words of a keyword phrase or term with a , ; . – : ! ? and so on. The keyword long tail demand is the SEO philosophy behind the keywords selection, but this all you need to know for now.
Remember that you want anyone clicking and reaching that blog post to stick around for more than a few seconds, and the first step to doing that is coming up with an attractive, interesting, intriguing, even shocking title why not?
3. As you start writing your first paragraph remember that SEO guidelines teach us just how important having keywords at this point in your content really is. The truth is that “the entire science of information retrieval (including web-based search engines like Google) is based on keywords”.
Understanding how keywords retrieval works is just as important as implementing them correctly, and for this reason alone we will explain the basics: when you search in your browser for “tablespoons”, for example, the results that you get, the pages and their rankings, depend on how relevant and popular the content they provide is to your search. One of the ways to optimize a page’s chances to rank higher is if you use your keywords in the title, the meta data and the text.
Golden rules for keywords usage in the introductory, body and closing paragraphs:
Generally, there is a maximum number of 5 keywords that we recommend you use throughout the blog post, out of which at least one should be unique and highly targeted for your content. Also, it is advisable that you use at least 2 of the 5 keywords twice in your piece.
Certain keyword usage tactics are better than others, and with respect to this, while using two of your keywords alone in the first paragraph adds unexpected value to the blog’s rankings, adding more instances of a keyword phrase or term in the content (than recommended) actually has little to almost no impact on rankings (keywords density myth debunked). Therefore, follow the simple 5 keywords-2 mentioned twice-rule and you will be able to reach that SEO friendly content you are aiming at.
Golden rules for a great creative stretch when content writing:
The first thing to consider is the writing style you want to adopt, and to answer this you can refer to previous blog posts, to your client’s special comments and requests, and/or you figure it out on your own based on the type of readers you want to attract (targeted readers’ population). For example, if you are writing about the beneficial effects of acupuncture, your style must be relatively formal, but not academic, informative, explicit and most importantly, friendly. On the other hand, if you are writing for a company that offers online dating services, your writing style will most likely be informal, funny and catchy, making use of popular idioms and phrases, even including slang as part of the process.
Keeping a close eye on your blog post’s central theme, as you progress with your writing, allows you to avoid being sidetracked and helps you focus on the relevant message you want and need to communicate. Remember that your readers have certain expectations and their reasons for looking that content up online are various, but your job is to create great content, both appealing and useful.
4. SEO related meta data, which includes your meta title, a meta description and a SEO friendly URL, is the finishing touch and should be approached with care and much attention to detail.
Thus, the meta title should have a maximum of 70 characters and at least one keyword, the meta description for the blog post should have about 160 characters and preferably at least 2 keywords, and your URL should also contain one of the keywords.
Last, but least, creating a strong inner referencing system for your blog can be easily done by linking one blog post to another blog post that discusses a similar topic or something in connection with it. This way you bring more traffic to your site, improving your rankings and overall visibility.
We hope that the suggestions and best practices presented in this article will bring you a step closer to creating great SEO friendly content. Meanwhile, we are welcoming any comments, ideas or suggestions you might have on this subject! Until next time!
No official word yet from Google
A couple weeks ago, Google’s Matt Cutts talked about a new iteration of Google’s Panda update, which he said was already approved and would be hitting soon. The update has been commonly referred to throughout the search industry as “Panda 2.2″.
This version is expected to more heavily address the issue of scraped content, an issue that continues to plague the web and Google’s search results (the scraped content often ranks higher than the original) even post-Panda. Cutts is quoted as saying in a liveblog of an SMX Advanced session, “A guy on my team [is] working on that issue. A change has been approved that should help with that issue. We’re continuing to iterate on Panda. The algorithm change originated in search quality, not the web spam team.”
Google has not made any announcements or references indicating that the update has gone live yet, but webmasters are thinking it might have been released. Barry Schwartz at Search Engine Roundtable points to a WebmasterWorld thread, where there is a mix of webmasters claiming they have suffered from the alleged update and some that have recovered. One said, “I’ve recovered as of 36 hours ago. Day1 of recovery, traffic doubled, adsense tripled Day2 of recovered, 4 hours in, traffic has doubled again, back to my best levels of 18 months ago.”
Cutts said he didn’t know when Panda would be launched internationally (in other languages), and that Google has made no manual exceptions with the update, meaning all sites have been affected solely by algorithmic tweaks – none by hand. ”
It’s important to note that Google makes algorithmic adjustments every day, and sometimes even more than once a day. Obviously not all updates get the attention the Panda update has received, but you never know when some adjustment can impact your site’s rankings for better or for worse.