Working in today’s niche markets, we all want to know if there’s a magic bullet. Is there a way to influence your buyers, clients, fans and/or Twitter followers to do what you want them to do? With so many tools to use, decisions have to be made about which shortcuts to take. However, several studies resulted in somewhat unusual findings on what persuades people to act.
1. Give, give, then give some more.
It should be no surprise that people are more likely to do something for you if you’ve done something for them first. Think about this in your everyday life. Aren’t you more willing to help your neighbor with moving some shrubs if they helped you with your yard work previously? How about when someone asks you to RT or Like something on your Twitter feed or Facebook? It’s human nature.
We all want to be liked and will do nice things to help our fellow man, but we all want our fellow man to do something nice for us, too. Give a lot, and get at least a little back. When you make a request, however, personalize it. Personalized requests are the most persuasive and bring the best response.
Play > Stop