The Internet is not about money.
No matter how many businesses wish it were, the Internet was built on information sharing, personal expression, and the ability to communicate over vast distances.
That being said, money is necessary to keep the Internet running and that is where affiliates come in.
Affiliates are site owners, bloggers, tweeters, facebookers and youtubers who are willing to advertise your product in exchange for money. There is an enormous market of people who are willing to publicize links to products and services as long as there is something in it for them.
Alexa.com (a site that ranks sites in order of how many visitors they have) shows the following hiearchy:
- Search Engine sites for people to find information
- Social sites where people can express themselves and share information
- Affiliate sites where people can earn money off of expressing themselves and sharing information
- Products with big advertising budgets
Affiliate marketing allows you to sell your product and service without having to invest millions on international advertising campaigns. Instead, affiliates are compensated based on an action of some sort:
- Cost Per Impression (CPM) Affiliate earns money when 1000 people see the ad they publish
- Cost Per Click (CPC) Affiliate earns money when someone clicks on the ad they publish
- Cost Per Lead (CPL) Affiliate earns money when someone completes a form
- Cost Per Acquition (CPA) Affiliate earns money when someone actually purchases the product. It can be a flat rate, or a percentage of sale price
Building an affiliate program to compensate site owners, bloggers, tweeters, facebookers and youtubers opens your product for distribution through millions of channels.