The trick to a successful e-commerce site is making transactions easy and enjoyable for customers.
If you design a gorgeous website, use search engine optimization to generate steady traffic, and add a shopping cart and store, your online sales will manage themselves, right?
Well, despite the plethora of easy-to-use web tools available for running a business online, it turns out you’ve got to keep a close eye on your e-commerce game. If sales are flat or declining, don’t just question the quality of your product offerings and pricing.
Consider something more basic: Your website might be turning away customers.
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