The idea is to apply the strategy of impulse purchase for online business. For all those entrepreneurs, this can be a great way to increase your short-term sales. When you plan to evaluate your marketing strategies, consider these tips to apply impulse purchase effectively.
Tip # 1: Demonstrate key features
When it’s a chocolate that you are promoting, there is no need for extra fabrication or marketing. As you see in this case human instincts take over. However, if your product is new in the market, or is not recognized among masses, then you need to put up some extra effort for promotion. Your visitors have to be encouraged to buy the product.
Well the key here is to make people live in the moment. Make them believe that their life will be incomplete without your product. Obviously, it also depends on how enticing your website content is. You can be successful in your impulse purchase demonstration by highlighting the amazing features of your product. For the purpose, add a streaming or play-on-demand video clip.
Tip # 2: Time it right
Usually, visitors have unique interests. For running a web-business, you need to understand their psyche. It’s up to you if you wish to sell your product solo but by associating complementary products, your chances of getting a sale are increased. For instance, you sell monitors and your visitor wants an ink cartridge, then you can incite an impulse purchase by showing ink cartridges as well. Here again, appropriate website content plays a vital role.
Tip # 3: Keep it simple
In the online world, two words make the purchase process simple; order and deliver. Various shopping carts, for instance make ordering easy. The willing buyer just has to click on “buy” button and place their order straight away through a pop-up widow.
Whereas, the delivering process is simple when you are selling some digital stuff. Your buyer just has to do the purchase online and get access to download that digital item right away. As for physical commodities, you can make it simple by delivering it fast or perhaps the same day.