Before you start your next Pay-Per-Click or keyword campaign, you had better get a good understanding of what to do and what not to do or you will spend far more money than you intended and your ROI (rate on investment) will not be good. Having a good understanding of how pay per click advertising works can help drive targeted traffic to your website and increase your bottom line.
Pay Per Click (PPC) advertising is quickly becoming the fastest and most effective way to reach the top search engine rankings for given key words and phrases. The concept is simple – we pay or bid competitively, for the placement within each search phrase.
While many of the search engines still have free inclusion, this does not always guarantee top placement. Keyword saturation and search engine optimisation or the purposeful use of the keywords often within the website content, is also an unpredictable and often unsuccessful method of gaining ranking.
PPC ads are similar to typical ads within Search Engine Ranking Pages (SERP’s), but they are above free listings often labeled “Sponsored Sites.” While some offer image or banner advertising in the same auction manner, most PPC ad services focus on text ads with a website URL and brief description of what the site offers.
Where each ad is placed depends on the keywords and key phrases you select for your ad campaign. Depending on the PPC search engine, this fee may be as low as $.01 going up based on popularity, demand and exactly how much others are willing to pay for high placement.
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