Most of you are aware of the recent improvements to the Google AdWords user interface (UI), including the Start checking the numbers and get back to the drawing board. That’s what a lot of search marketers will be thinking once they take a look at the new Google Keyword Tool figures.
Google quietly updated the numbers in the keyword tool late last week, which brought about numerous reports of huge drops in search traffic numbers on forums and industry websites, and speculation that the keyword tool was broken.
After analyzing a handful of sites that I know the correct traffic numbers for, I’ve concluded that the update has improved the accuracy of exact match searches.
The Problem for SEMs
Google’s Keyword Tool has become such an important element in the planning stage of building a website that the discrepancies between the old data and the new may be quite alarming to someone who has vested a large amount of money into a campaign that may be flawed from the beginning.