Guide to internet marketing: Getting listed in online directories

When choosing to use online directories as a means of driving traffic to your website and for generating quality back links there are a number of things to bear in mind:

  1. Make sure you get your directory listing categorisation right. For example if you’re selling things from your site make sure you are listed in a ‘business’ category or you may get rejected; and where you offer a mix of services make sure the most appropriate categorisation is selected. Now  be careful here, don’t rush things. Get yourself listed under one category then branch out reflecting the mix of services you offer; otherwise you may be seen as  a spammer!

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