For email marketers, there only appeared to be one major trend that mattered in 2010. It’s a game changer that presents both opportunities and challenges for businesses to connect with customers. You guessed it: It’s the impact of social media. You can’t just “talk at” customers anymore. They now expect to be part of the conversation and part of your business story. Social media has irrevocably changed the email marketing landscape.
Persuading readers to share the content of your email content is the key here. This is accomplished by providing content that demonstrates you’re in touch with what’s important to customers and you provide information that not only solves their problems, but also entertains them and asks for their feedback and participation.
Email marketing and social media are complementary. While email offers a way to directly contact your customers via their inboxes, social media provides new ways to share your content and engage in conversations with networks of people. One without the other is an incomplete solution to your marketing needs.