Just How Important Are Domains for Keyword Ranking?

You’re setting up your website. You already know you’re going to pay a professional SEO specialist to perform the complete kit-n-SEO-kaboodle, you just haven’t hired anybody yet. Now, you’re pretty sure you read something about domains being important for the process, but how important is it?… and what’s a domain?

As you may or may not know, a domain is your Internet address. It’s the “http://www.mysite.com” you type in to reach your site. It’s also an important part of your SEO strategy to consider if you haven’t bought a domain yet.

If you already know you’re going to hire someone to do your SEO, don’t wait until after you have your domain. Many of the strongest SEO strategies have been created before the website was even built. In fact, it’s often easier to create a highly optimized site from scratch than it is to come in after the site is created… and it all comes down (for the most part) to keywords.

If a potential visitor is looking for widget makers for example, and your domain is “widgetmaker.com”, you get double power from your domain. One, the search engine will consider your site to have a higher amount of relevance in the search (thus, ranking your site higher). Second, the potential visitor will believe they’ve found just what they’re looking for.

Search engines are always looking for relevance in their algorithms; finding relevant keywords in the domain name scores very high. They give a lot of weight to keyword rich domain name.

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