Make Google AdWords Bidding Features Work for You

Google announced Enhanced CPC, a new bidding feature for AdWords, earlier this week. This conversion-oriented feature is just the latest in a string of bidding tools introduced by Google. What better time than now to cover each of the available bidding features available in AdWords so that you can make an informed decision on which is right for your campaigns.

Focus on Clicks: Manual Bidding

Manual bidding is the format all of us advertisers know and love. You set ad group and/or keyword-level maximum cost-per-click (CPC) bids and adjust them up or down depending on your performance.

There is absolutely zero automation here — the bids only change when you say they do, providing the ultimate level of control of your campaigns. Advertisers who are willing and able to put in the reporting necessary to make manual bid adjustments can and will get the most out of manual CPC bidding in AdWords.

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