Social marketing is about people – that may seem obvious however we feel it is important to keep it front and center when marketing on social media sites. It cannot be treated as a mass marketing medium like a banner ad or a television commercial. Instead all activities must be one-on-one to be successful.
One-on-One Marketing Requires Personal Interaction On Each Social Medium
Social marketing creates a ripple with your company in the middle:
The first wave comes from your contacts
The second wave is from the peers of your contacts
The third wave is from the peers of the peers of your contacts
The fourth wave is from the peers of the peers of the peers of your contacts
And so on.
Social Marketing Sales Cycle
The greatest advantage of social marketing comes from the wave returning to you. The peers of the peers of the peers of your contacts start to become your new contacts via your one-on-one communication. With more contacts in your circle, you have more evangelists for your company who feel they know you.