Timing is at the core of Twitter. How current is this? How new is this? What’s going on right now?
A tweet’s 140 characters take no time to read and little time to write. And tweets stay visible in the Twitter search results only until they’re buried by newer tweets. So Twitter’s recently announced “promoted tweets” as a way to beat the clock–and to be seen in a search engine that caters to the most impatient searchers on the planet.
But these are not ads. They’re tweets–with one difference: A promoted tweet will stay out there as long as people are engaging with it, and only when they’ve stopped will it disappear.