Something similar applies to spreading the word in socialmedia. As with any form of advertising, you need to reach your customers where they live – or at least, where they hang out. Sure, Facebook and Twitter have many users, and their numbers keep growing. But they’re not alone on the social media landscape.
Just look at the numbers. StumbleUpon sends an amazing amount of outbound traffic – more than Facebook, by some estimates. Reddit gets nearly a billion page views every months. LinkedIn had 85 million users in November, and by now has probably passed the 100 million mark.
If you’re looking strictly at the number of users, you should be cultivating not only Facebook and Twitter, but LinkedIn, YouTube, and even MySpace. Reddit, Flickr, Yelp, and Wikipedia each boast at least 25 million users, while Tumblr, StumbleUpon, DeviantArt, Digg, Delicious and others can each claim at least 10 million users. This doesn’t count up and coming social sites like Posterous, Quora, FourSquare, Dribble, and others.
How do you know where to apply your effort? You need to do your homework. And despite my getting your attention by pointing to the numbers of users of each site, you should be doing more than just a head count. How many of these people are active users? And how many of these users are interested in what you have to offer?