Know your strategy and understand what you wish to accomplish on social media (SM). I’m sure you’ve heard all the things out there that say,”social media is just a waste of time”. Well, guess what, it can be if you let it. When you have a strategy to get started with SM you will be starting down the path of success. Questions you can ask yourself that will assist…
1. Do you know what people are saying about you online? When you have profiles on the various social media platforms you are able to see who is talking about you, what they are saying and whether or not it’s good. Your SM profiles give you a way to find out, see what’s happening and see what’s going on in reference to you and your business
2. What is it that you’re trying to achieve? Your overall business and brand strategy needs to be thought out before you get online. Once done, you will easily be able to decide where you’ll be able to add value to your business. If you have a brick and mortar business, the methods to add value are different than someone who has an online business.
For my business it doesn’t matter whether you live in Canada, the United States, Australia, or England because a lot of business can be done online.
3. You need to be able to measure whether or not it’s working. The measurement techniques with social media are going to be a little different because you’re not always going to be able to count widgets or people. Sometimes you are going to have to find different methods of measuring. Experimenting with SM is important for your own health and the health of your business.