The holiday season is in full swing, the year is almost over, your dev team is most likely on a moratorium through the end of the year, and you should be sitting down, with your chair reclined, sipping your eggnog while the traffic comes rolling in.
Only now isn’t the time to sit still. Now is the time to get working on your 2011 strategies.
With 11 months worth of data from 2010, you have a good idea of what worked and what didn’t (along with, hopefully, why it didn’t), which should feed into what you’ll do going forward.
If you wait until January to think about your 2011 strategies, then you’re wasting time. By the time you’ve got them straightened out, you’ll be looking at February for implementation. Your competition won’t be waiting.
So what directions can you go in for 2011?
More of the Same?
If you’re happy with your results, you’ve maybe seen consistent growth, or you’re leading your category, then you most likely should continue down the same path.
Now, this doesn’t mean that you should sit still and let your competition catch up or overtake you. On the contrary, you should always strive to improve and hone your performance within your market.