Using AdWords Segments To Increase PPC ROI

Most of you are aware of the recent improvements to the Google AdWords user interface (UI), including the ability to run reports in the Campaigns tab. These are great time-savers for PPC managers. However, there’s another new and little-known feature called “Segments” that can really take your campaign performance to the next level.

The Segment option allows you to review your campaign performance data in a number of ways:

  • Network: Google Search, Search Partners, and Content.
  • Click type: URL clicks or Click to Call.
  • Device: Computer or mobile device.
  • Experiment: Campaign Experiment results.
  • Day: Performance by day.
  • Week: Performance by week.

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