Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.
Of course, social media links are a bit different the kind of links you get from normal sites, so you have to build a separate social links strategy around how Google treats them.
The Low Down on Social Media LinksYou probably know that you need to build links to your site and product pages if you want them to rank well. And the more links you get from authoritative domains, the better. Well, social media offers an opportunity to get links from authoritative domains.