3 Strategies for Linkable Content (a.k.a. Link Bait)

Developing linkable content for a site has always been a great way to develop links. Instead of the typical written content I’m talking about anything online that people can link to – tools, widgets, cartoons, surveys, statistics, charts, interactive games, etc.The trick is finding the content that will attract links after you’ve actively promoted it. Let’s explore methods of coming up with a strategy for your site, or client.

Proven Techniques

The simplest way to ensure your content will attract links is to find something already accomplishing the task. Spend time researching sites in your industry and related businesses. When examining their backlinks, make a note of what type of content is getting the good links. Then do something similar – with your own spin.

You’ll notice in most cases the content with great backlinks wasn’t created for the purpose of link development.

Here’s a tip. If the content page has a higher PR (PageRank) than the homepage you’ve probably found a truly remarkable strategy. Regular readers know I rarely mention that little green bar so many are addicted too. Yet, in this instance, it can help you identity a successful strategy.

Be the First

Always be on the lookout for new trends or problems facing your industry. If you’re the first to create something around this you’re more likely to get the links. This could be an app, online tool, widget, research, or even a cartoon poking fun of the new trend.

If you’re a small company, don’t be overwhelmed by the lack of resources. Keep in mind there are a wealth of talented independent contractors who can help you. This could range from a talented programmer to a creative cartoonist. Keep your options open.

Modernize an Online Tool

Is there an old online tools that is useful yet hasn’t been updated with a modern feel in five or 10 years? Would it make a great smartphone app? This is your chance to update and improve it at the same time.

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