Bing Extends Social Search Features

Keying in on relationships with your friends on Facebook, Bing have added a new set of social features to search result pages, which include more Facebook likes inside individual listings to help you find the “best results.” However, Bing is including more than your friends’ likes. In a video overview of the new features, Bing director Stephan Weitz cites an extended result from STar Magazine, showing interior site links and recent articles liked by groups of people.

“It’s not just about your friends,” says Weitz. “It’s also about the power of the collective IQ Web.”

All in all, Bing is featuring over a half dozen new ways to share results and content. Bing wants to turn search into more of a conversation. Bing believes having a conversation with someone is the best way to make a decision. According to Weitz, eighty percent of online shoppers don’t make a purchase until they have asked someone about it.

Here’s a list of some of the new features you’ll find in the expanded social aspects of Bing search results:

Shared Shopping Lists

Start a conversation with a shopping list. Create a shopping list and share it with your friends on Facebook.

Improved Liked Results, Answers & Sites

Stories and other Web content your Facebook friends have liked with appear directly un deer search results. Bing shows the faces of up to three of your friends that like a search result or related Facebook page, offering a visual, virtual seal of approval from your trusted social network.

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