First Impressions: How to Easily Reduce Your Landing Page’s Bounce Rate

Many people are discussing a website’s bounce rate, which is essentially the number of people who left your entrance (or home) page without any interaction. More importantly, they probably left your site most likely within just a few seconds, after doing absolutely nothing.

You know what they say, you only have one chance to make a first impression and this rings decisively true in this instance. In today’s web surfing age, you only have 10-20 seconds before a potential customer leaves your website.

Some will blame slow connection speed while others will complain about pop-up ads, but let’s take a look at some realistic ways to reduce your bounce rate.

HOMEPAGE & HEADLINE

In the world of texting etiquette, it is said to be rude when USING ALL CAPITAL LETTERS as it appears as though you are yelling. But that is exactly what you want your homepage and headline to do, instantly grab your viewers attention. Whispering will not work in this case.

Take the page that you are looking at right this very moment, aside from the graphics, what grabs your attention first? The bold headings or the smaller script and text? In this case bigger is better.

Not to say that your headline should be huge and overbearing, but it must be larger than the rest of the content on the page. Within that first glance on your page, they will not see everything equally; instead what is bigger will seem more important.

IMAGES & CONTENT

Speaking of content, once the viewer has seen past the headline, their attention is likely to be drawn to the images first and then content. Tie the text into the graphics and make sure that those images are pleasing to the eye and not offensive in any way dependent upon your audience.

Within the initial content, viewers want to hear about themselves so use the word “you” and deter from saying “we” or “I” as they are not interested in you right now. During this short opportunity to grab interest, they only want to see what you have to offer to them and not who you are. That is something best explained on another page entirely.

Use language that is both friendly and effective at the same time. Websites will often take a great deal of time attempting to make their homepages informative and interesting. Again, this is something best left to other pages on the site.

AUTOPLAY & ANGER

A visitor comes to your website and suddenly voices or music seem to come from nowhere due to a video that is on autoplay.

Some users could be at work, school or somewhere else where this is inappropriate not to mention irritating. The user doesn’t know whether to first reach for their speaker volume or try to find the tab and close the source of the mystery noise. Either way, they feel a loss of control and you are giving them another reason to leave your page.

Online Marketing

COMPETITION

Take the time to look at your competition for a number of reasons. In no way should you directly engage your visitors to your closest rival, especially through posting negative reviews.

Instead, you want to see if they are offering your customers something that you are not. You also want to make sure there is no direct resemblance to them, especially their homepage. If you look too much alike, the customer will think they have already visited your website while the opposite may be true. They may have already been to your competitor’s site and any resemblance will make them leave believing they have already been there.

A qualified visitor does not want to leave your website; instead they want to quickly learn what solutions you can provide for them. Giving them a quick, clear and concise answer immediately should gain their interest rather than having them close their web browser.

For more information, contact Megan Ritter.

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