Google has made two major changes to its algorithm — first to target spammy/scraper sites, followed by the larger Panda update that targeted “low quality” sites. Plus, Google penalized JCPenney, Forbes, and Overstock.com for “shady” linking practices.What’s it all mean for link builders? Well, it’s time we say goodbye to low quality link building altogether.
‘But The Competitors Are Doing It’ Isn’t an Excuse
This may be tough for some link builders to digest, especially if you’re coming from a research standpoint and you see that competitors for a particular keyword are dominating because of their thousands upon thousands of pure spam links.
But here are two things you must consider about finding low quality, high volume links in your analysis:
- Maybe it isn’t the links that got the competitor where they are today. Maybe they are a big enough brand with a good enough reputation to be where they are for that particular keyword.
- If the above doesn’t apply, then maybe it’s just a matter of time before Google cracks down even further, giving no weight to those spammy backlinks.
Because, let’s face it. You don’t want to be the SEO company behind the next Overstock or JCPenney link building gone wrong story!