Keyword Research is something most people have heard of, but have you heard of the term, “Long Tail Keyword”?
If you have done any searching online at all, I am sure you have heard of the term, “keyword”. Any time you search for something in a search engine, such as Google, you are conducting keyword research whether you realize it or not. These important words help narrow down a particular search for something so you don’t have to comb through so many entries to find the specific information you are looking for.
For example, you might be in the market for a new digital camera. If you just type the words “digital camera” in a search engine, you will get millions of results. Not many people have the time to sort through that many options. When you type in only 2-3 words into a search engine that is called a short tail keyword. Because your search is not very narrow, you will end of with a lot of results, which also means more competition.
A long tail keyword is one that usually will have over 3 words. In our example, in your search for a new digital camera, you wanted to narrow that search down by using more specific key words. If you typed in “best digital cameras of 2010 point and shoot” you would come up with a much smaller list of choices. You would be getting lists of websites that would be more specific for a point and shoot camera, and which ones probably had the best reviews.
For those who are using keyword research in internet marketing to drive traffic to their website, knowing how keywords work can make a big difference.