You’re pressed for time with limited resources. At the same time you need to get quality links to improve your rankings in order to grow your business.
Here are some tips on link building for small businesses. These tips will work for larger businesses as well.
Focus on different types of links each week. This will help keep you motivated and build up a diversity of links. One week could be niche directories; another could be public relations strategies; the following week could be reaching out to customers.
This will create a wide variety of links that will help insulate your rankings from big changes when the algorithms change. Otherwise in an upcoming search engine update you might see your rankings drop drastically if you’re heavily dependent on one or two types of links.
Public Relations Outreach
Spend some time doing public relations (PR) outreach. People need to know you exist in order to even consider linking to your site.