The year 2010 can be summed up as a year of many new things in the world of search marketing.
We saw the introduction of Google Instant, Google Caffeine, Google SERP revisions to marry organic and local listings, and the Bing/Yahoo index merger to name a few. We listened and paid heed to the wise words of Google when they said page load time would be the new ranking factor taken into consideration in 2010.
Now, we’re ramping up for 2011 and many are probably beginning to scratch their heads and wonder what to focus on this year for Google. We shouldn’t ignore Bing or Yahoo, but with Google’s current market share, it’s a good idea to adjust fire for Google and hope that Bing lends a favorable eye.
The easiest way to get a jumpstart on what Google wants us to do is to take into consideration the subliminal messages they’re sending us.
Google doesn’t provide cool new features in Webmaster Tools, Analytics, and the SERPs because they want to make a webmaster’s day. This is for their benefit as well.
Let’s look at what Google is giving us now and what we should take from it.
Links to Your Site (Google Webmaster Tools)
Google has added elements to this data field over the past year, such as “your most linked content,” “who links to your content the most,” and “how your data is linked.”
What does this tell us?
Remember to deep link to internal pages and not just your homepage. Continue to anchor links appropriately. Additionally, the linking domain info also shows that they are counting links per domain, so quit buying run-of-site links.