It was predictable and effective and we all knew it. Article Marketing was a reliable way to build quality links and drive significant traffic to web properties. It was a perfect way to augment most any SEO campaign, that is until the Google Farmer/Panda update.
We now face the stark reality that a method revered by many, will be reduced to a mere supplemental method of obtaining links. We knew the day was coming. A change was needed to clean up the landscape and Google responded with the Farmer/Panda update.
Even though Google released an official statement on their blog claiming their intent was to find more high-quality sites in search (released only in the United States at this time). It became obvious the Farmer/Panda update was a laser sharp effort to disparage content farms, and claim back the territory they once owned. Good or bad, article directories were a main target of this algorithmic change. And even though collateral damage is inevitable in a change of this magnitude, at the end of the day the Internet will become a better place because of it.
It’s still too early to determine the fallout of this seismic algorithmic change, but one thing is clear.
Quality metrics for content and site will be taken to a new level.
Adjustments will be needed to salvage campaigns that relied solely on spinning and mass submission to hundreds, even thousands of article directories.
So where will article marketing fit into the new SEO landscape?
It will likely remain a viable method, but will now contain barriers to entry. Brands will be given priority, and you will need to knock them off their perch by showing superior content and site structure.
Here are some things you will want to consider:
- Deliver only high quality content.
- Become an authority on your chosen niche.
- Publish content on your site.
- Attain a more natural linkage progression.
- Consider reducing the number of article directories used to the top few.
- Theme content through silos.
- Deep link from article directories (not just your home page).
- Social Media integration.
- See opportunity to fill gaps that will be voided.
- Diversify, diversify, diversify.
Quality content will become even more important in the days ahead, especially if you are looking for long-term results. When you choose a niche, be determined to become an authority on it. MFA (Made for Adsense) sites will become a thing of the past.