Google announced their new Search Funnel reporting capabilities within AdWords earlier this year. Search Funnels is a set of reports describing click and impression behavior leading up to a conversion on the Google Search Network.
AdWords attributes conversions to the last ad click before a conversion, but the Search Funnels reports provides some insight on how other clicks/impressions influenced users to take action.
If you haven’t reviewed these reports previously they can be overwhelming. This two-part series will describe how you can apply this data to improve your conversion rate and overall PPC performance.
Where do You Find the Search Funnels Reports?
First, let’s discuss the nuts and bolts on where these reports are located within your Google AdWords account.
The Search Funnels reports can be found within the Conversion reporting tab of your AdWords accounts.