From an SEO perspective, the title of the webpage is very important. These are the words that describe what your page is about and are the first words that a search engine sees when it crawls your webpage looking for content to add to its index. The page title is also what the searcher sees [...]

Google announced Enhanced CPC, a new bidding feature for AdWords, earlier this week. This conversion-oriented feature is just the latest in a string of bidding tools introduced by Google. What better time than now to cover each of the available bidding features available in AdWords so that you can make an informed decision on which [...]

How can a business that is already successful in reaching their local market extend their marketing reach online? The good news is that the traditional offline marketing that has always worked so well will still work at least as effectively to promote your online presence. The other side of the coin is that to promote [...]

Think AdWords is the be-all and end-all of search engine marketing? Think again. If pay-per-click advertising makes sense for your business (and it does for most), then you’re probably already using Google AdWords. But chances are you’ve only dabbled with Yahoo! and Bing advertising. If that’s the case, it may be time to take a closer look at [...]

With one of every five Google searches now related to location-specific queries–translating to more than 20 billion searches per month worldwide–it’s no surprise the digital services kingpin continues to channel more of its energies into solutions optimized for local businesses. Chief among them: Place Pages, a Yelp rival that provides information on local retailers, restaurants, [...]

9 strategies for generating word-of-mouth publicity and marketing success The following is an edited excerpt from Blogging All-in-One for Dummies by Susan Gunelius (Wiley, 2010). The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking [...]

Simple things you can do today that will show results almost immediately You started a business blog, created a Twitter profile and developed a Facebook page–now what? Sure, you can start publishing updates and sending friend and follow requests, but those communications are just the preliminary steps to social media marketing success. Here are five [...]

Timing is at the core of Twitter. How current is this? How new is this? What’s going on right now? A tweet’s 140 characters take no time to read and little time to write. And tweets stay visible in the Twitter search results only until they’re buried by newer tweets. So Twitter’s recently announced “promoted [...]

I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and [...]

Why joining online conversations isn’t enough Remember back when a marketer’s primary goal was to catch the attention of consumers in any possible way? The content of the ad, brochure or sign seemed to take a backseat to the need for catching a consumer’s attention for just a split second. The methods used to grab [...]