In 2010 Facebook grew from 337 million to 585 million users, and is not showing any sign of slowing down. Which means that almost 8 new registrations per second have occurred in the last year. Do you know how to tap into this every growing market of users?
Social marketing is a huge buzz word at the moment as more-and-more companies and marketers are looking for ways to tap into the huge audience that is seemingly available with Facebook. Have you looked into ways to drive traffic with Facebook Fanpages?
There are many ways to generate buzz with Facebook, and there are many companies that are doing just that including Coke, Starbucks and Oreo, just to name a few.
Here are three ways that you can do just that:
1. Make an informative page – Create information that is relevant to your audience so that you will keep them interested. Give them information that they cannot find elsewhere and you will find that more people not only visit your site, but they will start referring your page to their friends. The more you offer that is for them ( everyone has a whats-in-it-for-me perspective) the more buzz you will create
2. Be unique – With over 500 million people to reach out to, you can’t assume that they will be drawn to any old thing. Don’t just put up a fanpage for the sake of it – take some time and think about the content that you want to have on the page. Look at what others in your market / niche are doing, and try and do something similar, but with a new twist. Ensure that you are using the same sort of branding as you do in the rest of your marketing.
3. Create Fun – Competitions and giveaways always get people’s attention. By offering something for free you are generating interest – and in turn you will drive a ton of traffic.