Facebook Pages Upgrades: What Brands Need to Know

Recent changes to branded Facebook Pages have social media marketers rejoicing. The upgrades were announced in early February and intended to help “manage communication, express yourself, and increase engagement.”

Many were expecting a change to take place eventually after Facebook rolled out changes to personal profiles in December. Increasing usability throughout the social media platform are the underlying reasons for recent changes.

We’ll examine each change so you’re well equipped to use Facebook effectively.


Facebook TabsPreviously, tabs were located at the top of a branded Page. With an upgraded Page, tabs are shown on the left. This change is consistent with the change Facebook made to personal profiles.

In addition, more tabs are visible — eight in total. Developing customized tabs and organizing them appropriately further enhances your Facebook Page.

The usability of your website is important and Facebook Pages should be no different. Your brand has few opportunities to capture a user’s attention and using your Facebook Page as an extension of your website can be crucial.

Static FBML applications have been popular in the past year or two, giving any Page the opportunity to create custom tabs. Facebook announced recently that iFrames will be allowed which offer a wider array of options for Facebook developers.

Starting March 11 businesses will no longer be able to create FBML apps, therefore Pages will no longer be able to add new Static FBML boxes to their Pages. Existing FBML boxes will continue to work, however.

FBML to iframe converters are available on the web and Facebook developers like Wildfire Interactive have developed an “iFrames for Pages” application, free to users for the next few months. Now is the time to develop customized tabs for Pages or convert old FBML boxes to iFrames.

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