So, you have all those followers on Twitter and yet when you tweet a link to your latest blog post…..nothing much happens!
Why did so few of those hundreds (or thousands) of your followers click your link; after all, it’s a great post?
Your headline let you down!
People will ONLY click your links and read your content, if the headline or title is compelling enough. If just a small percentage of your followers are clicking on your links, it’s because the headline isn’t selling that link to your followers. It’s not compelling them enough, to make them want to click through to your site and find out more. Unless they do that, they will never know how great your posts are, which is why headlines are easily the most important element of your content.
Your headlines or titles are what open the door to your content. To succeed, your content has to be effective too, but nothing happens until people actually READ what you have written and your headline is what either encourages them to read the first line of your material – Or not. Get the headline wrong and you make it very hard for your content to get noticed.
6 headline secrets behind yesterday’s post
To show you what exactly what we mean, let’s use a post example which was extremely successful. It’s title was: Build a great client list with this 1 simple idea. Here are six of the secrets behind it.
The headline didn’t try and do everything. There was enough information in that headline to explain what the post was about and get the reader curious. To discover what the “1 simple idea” is, the reader has to click through. The more curious you can make someone, the more likely they are to take action; in this case click a link.
The headline was relevant to readers. It was a marketing related headline for friends on social networks connected because they are interested in marketing.
The headline made a compelling promise. Every headline makes a promise to the reader. The promise of that headline, is that if they click that link, I will give them some valuable information, which will help them with a huge problem; attracting better clients. The post content delivers on the promise, which is essential if you want people to come back! A great headline, which points to a post that fails to deliver on the headline’s promise, will cause people to feel cheated and stop them trusting your headlines and links in future.
The headline let people know it was easy. Part of the headline’s promise, is that they will learn this valuable information, quickly and easily. It’s just 1 simple idea. This requires little time investment from the reader, with the potential to learn some valuable business information.