Google Analytics Tutorial: Determining Social Media ROI

In an effort to come to a better understanding of just what social media is worth, it’s important to actually segment out and track social media traffic. With a set of filters, a few goals, and a custom report, we can start to track which traffic mediums impact our business and deserve a greater focus.

The Social Media Analytics Report

Here’s what a completed report looks like:

Social Media ROI Google Analytics

We’re able to track each individual traffic medium and compare it against the number of goals completed.

The Website Settings Page

Google Analytics isn’t the easiest platform to navigate, so follow the screenshots below to get to the settings dashboard. From the settings dashboard we can create the filters and goals needed for the custom report.

First, log into your Google Analytics account and click on the gear on the top right of the page.

That brings you to the “Account Administration” screen. Click on the specific account you want to create the report, filters, and goals for.

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