Once you’ve accumulated a number of Facebook likes, what can you do to keep your fans entertained? More importantly, what can you do to keep your brand visible in their news feeds and at the front of their minds?
Increasing the number of people who like you on Facebook isn’t easy. Most companies achieve it quickly and expensively, by paying for Facebook advertising, or gradually, through campaigns elsewhere.
There are a number of ways to accumulate fans and none of them are easy. But let’s look at how you entertain those fans once you’ve built them up.
What Do You Want to Do With Your Fans?
Part of the problem with social media marketing is that many companies don’t really understand why they do it.
They build up thousands of fans and then wonder why they have invested such time and energy.
You need to make some use of these fans. One way to make the investment worthwhile is simply to maintain regular communication with them.
Regularly interacting with customers allows you to build loyalty and brand awareness. Then, when they come to make a purchase, your specific brand is at the front of their minds.
If you’ve built a good relationship, then you can use Facebook to drive sales by posting links to discounts and special offers. You can even use your fans for market research.
Walking the Line
But marketing through social platforms is a tricky business. Try to sell too much and you won’t keep your fans. Likewise, intrude too often on their news feeds and they will soon ditch you.
So, you need to interact in a non-intrusive way. The best way to do that is to offer value each and every time you post.
Does that sound easy? Clearly not. Adding value isn’t an easy business, especially if you’re trying to pursue a commercial interest.
So here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them.
Discounts and Special Offers
Your Facebook fans have shown your brand considerable loyalty and their friends can see their affiliation to your brand.
Reward that loyalty. Offer them better discounts than they would otherwise get to show that you value them.
That isn’t intrusive. It’s helpful. But don’t pelt them with offers that don’t come up to scratch; that’s poorly disguised selling.
People enjoy entering a competition, making them a fun and appropriately social way to interact with your fans.
But be aware that Facebook has some fairly strict rules about competitions — you can’t just run them on your wall.