OK, I realize it’s early to start using the C-word, but it’s almost too late to be planning your festive social strategy.
A new study by lead generation firm LinkShare has found that almost half of all marketers will be using social platforms this winter, with a further 37 percent intending to use online vouchers and special offers.
That means some businesses will be venturing into social marketing for the first time, and at one of the busiest times of year for many consumer-facing companies. If you’re one of them, what do you need to know?
Pick Your Platform
How much of a budget are you planning to dedicate to your Christmas social marketing? If it’s a small, experimental budget, then you’ll need to be reasonable about how much you can expect to achieve.
Perhaps you should begin with a Twitter campaign, or a Facebook campaign, or a blog, or a forum. Don’t try and do all of them only to fail for lack of budget.
Add Value to Christmas Shoppers
Successful social media marketing is about offering value to people. This can be about posting discounts and vouchers, especially at Christmas, when everyone’s budgets are stretched.
However, it’s not just discounts; to be truly social online you need to do more than talk about your products.
So, this is where intelligent and useful blog posts come in; thoughtful and succinct tweets; clever Facebook applications; content that’s worth sharing.