Make sure you take advantage of the massive audience the social network has to offer.
Your business can’t afford to not have a Facebook presence. The social networking site now has more than half a billion users — despite users’ privacy concerns, and a recent survey suggesting that customer satisfaction is abysmal. Here are some tips to follow if you want your business to tap into that audience of half a billion potential customers.
First, you need to set up a page. They were once known as Fan Pages, and those that wanted to follow had to elect to be a “fan”, but Facebook changed them to simply Pages, and members can now “like” the page rather than becoming a fan of it.
This was a good move because being a fan of a business or its products or services intimidated some users who felt it sounded like too much of a commitment. However, most members don’t have any qualms with sharing which products and services they like.