{"id":17160,"date":"2023-12-30T10:03:49","date_gmt":"2023-12-30T10:03:49","guid":{"rendered":"https:\/\/dev.omnisourcetech.com\/webs9\/?post_type=dt_portfolio&p=17160"},"modified":"2024-01-12T15:11:27","modified_gmt":"2024-01-12T15:11:27","slug":"mood-disorders-society-of-canada-ppc-google-grant","status":"publish","type":"dt_portfolio","link":"https:\/\/www.webs9.com\/ro\/project\/mood-disorders-society-of-canada-ppc-google-grant\/","title":{"rendered":"Mood Disorders Society of Canada – PPC Google Grant"},"content":{"rendered":"\t\t
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Client & problem\u0103<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mood Disorders Society of Canada<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PPC Google Grant - Studiu de Caz<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Website: mdsc.ca<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Industrie: ONG, Organiza\u021bie non-profit<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mood Disorders Society of Canada a evoluat pentru a deveni una dintre cele mai bine conectate organiza\u021bii non-guvernamentale din Canada \u00een domeniul s\u0103n\u0103t\u0103\u021bii mintale, av\u00e2nd un istoric dovedit de creare \u0219i men\u021binere a parteneriatelor semnificative \u0219i durabile cu sectoarele public, privat \u0219i non-profit din \u00eentreaga Canada.<\/p>

Am \u00eenceput s\u0103 colabor\u0103m cu Mood Disorders Society of Canada \u00een 2010, ini\u021bial pentru o strategie de social media. \u00cen 2016 am propus s\u0103 aplic\u0103m pentru Programul de Granturi Google, urm\u0103rind obiectivul general al MDSC de a oferi persoanelor cu tulbur\u0103ri de dispozi\u021bie o voce puternic\u0103 \u0219i coeziv\u0103 la nivel na\u021bional.<\/p>

Principalele obiective erau de a r\u0103m\u00e2ne \u00een conformitate cu Politica Google Ad Grants, de a cre\u0219te gradul de con\u0219tientizare a misiunii ONG-ului, de a determina utilizatorii s\u0103 doneze \u0219i s\u0103 se \u00eenscrie ca voluntari \u0219i de a solicita ajutor prin intermediul Forumului MDSC. Principalul beneficiu al Programului de Granturi Google este de a oferi suport financiar sectorului non-profit, cu scopul de a educa publicul \u0219i de a-l implica \u00een cauze sociale \u00een diverse domenii.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\tConformitatea Granturilor Google Ad: spre deosebire de conturile standard Google Ads, Granturile Google au diferi\u021bi parametri care trebuie gestionati, inclusiv niciun scor de calitate al cuvintelor cheie sub 3\/10, un CTR mediu minim de 5% pe tot contul (altfel exist\u0103 riscul de dezactivare a contului), bugetul zilnic va trebui s\u0103 fie stabilit la 329 de dolari (10,000 de dolari pe lun\u0103 care vin ca un grant de la Google) \u0219i nu po\u021bi avea cuvinte cheie cu un CPC maxim de peste 2.00 dolari.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Solu\u021bii<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAm creat 10 campanii Google Ads, fiecare cu pana la 10 grupuri de anunturi pentru a promova resursele gratuite din cadrul site-ului, fie ca era vorba de booklet-uri educationale pentru diferitele tipuri de tulburari de dispozitie, sau infografice, workshop-uri gratuite, campanii anuale sub brandul MDSC, anunturi de donatii si voluntariat, parteneriate, etc.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Rezultate<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPPC (pay-per-click) a fost principala surs\u0103 de trafic care a condus majoritatea utilizatorilor pe site, pe parcursul unei perioade de 5 ani.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCompar\u00e2nd 2016-2017 cu 2018-2019 \u00een ceea ce prive\u0219te click-urile, contul a \u00eenregistrat o cre\u0219tere de aproape 50%, men\u021bin\u00e2nd un CPC mediu de 1.13 dolari.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAm construit \u0219i organizat campanii Google AdGrants pentru a reduce semnificativ costul pe click \u0219i costul pe conversie, cheltuind in fiecare luna aproape \u00eentrega suma pusa la dispozitie.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u00cen 2020, num\u0103rul utilizatorilor a ajuns la 106,718, cu 125,856 de sesiuni. O medie de 25.55% cre\u0219tere anual\u0103 a traficului total pe site.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tC\u0103utarea pl\u0103tit\u0103 a generat mai mult de jum\u0103tate din traficul site-ului web: 53.7%\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tC\u0103utarea pl\u0103tit\u0103 a adus majoritatea conversiilor \u00eenregistrate: 63.4%\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tScorul de calitate al cuvintelor cheie \u00een ansamblu: 9\/10\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Avantaje<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tRentabilitatea \u0219i evolu\u021bia anun\u021burilor s-au \u00eembun\u0103t\u0103\u021bit de la lun\u0103 la lun\u0103 \u00een conformitate cu obiectivele \u0219i proiec\u021biile stabilite.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mood Disorders Society of Canada a evoluat pentru a deveni una dintre cele mai bine conectate organiza\u021bii non-guvernamentale din Canada \u00een domeniul s\u0103n\u0103t\u0103\u021bii mintale.<\/p>\n","protected":false},"author":1,"featured_media":17162,"comment_status":"open","ping_status":"closed","template":"","dt_portfolio_category":[114],"dt_portfolio_tags":[],"class_list":["post-17160","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-ong"],"acf":[],"yoast_head":"\nMood Disorders Society of Canada - PPC Google Grant - Webs9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webs9.com\/ro\/project\/mood-disorders-society-of-canada-ppc-google-grant\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mood Disorders Society of Canada - 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