What most people fail to see is that having great flow in writing, especially in writing attention-grabbing SEO-friendly content and finding the most suggestive metaphors and vocabulary to get your message through to the audience are often not enough. In order to make your website or blog post more visible on the internet or to…

Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly. No matter how much we may gripe about the engines’ “black box” algorithms, we can’t argue with performance and a lot of deep data…

In the online marketing field, we often encounter a lot of “best practices” with the purpose of improving the general Conversion Rate Optimization (CRO) of a certain campaign or general marketing effort. We also see a lot of studies to back-up some of these ideas, but there are so many of them, that we don’t…