What most people fail to see is that having great flow in writing, especially in writing attention-grabbing SEO-friendly content and finding the most suggestive metaphors and vocabulary to get your message through to the audience…

Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly. No matter how much…

In the online marketing field, we often encounter a lot of “best practices” with the purpose of improving the general Conversion Rate Optimization (CRO) of a certain campaign or general marketing effort. We also see…