Client & Problem
MEDO Medical Center
PPC Google Ads - Case Study
Industry: HEALTH & MEDICAL
- Generating phone calls and leads for main services in a region of the country and certain EU countries for DNA and paternity kits
- Capturing new, high-quality leads interested in paternity and DNA testing
- Increasing website traffic for specific landing pages
- Expanding the reach of campaigns for new health services
- Targeting an audience interested in local private medical services
- Finding new audiences ready to convert, as some medical businesses cannot use remarketing audiences
- Positioning ahead of the competition with customized ad copy for respective audiences
- Using a small budget to obtain as many relevant leads as possible and to increase the website’s CTR.
Benefits of Implementing PPC (Pay-Per-Click) Campaigns
Strategy: The PPC strategy helped the business in the long term, increasing overall website traffic (significant increase in organic traffic), reaching new audiences, ranking #1, #2, and #3 in SERP for several important keywords, and consolidating efforts to increase brand awareness.
Traffic Increase: Implementing the strategy brought more visitors to the website, achieving a 29.8% increase in landing page views and a 92% increase in organic traffic from search engine searches.
Tracking: We checked if Google Ads tracking was correctly implemented and created new tags, pixels, and tracking codes with Google Tag Manager, so we could accurately record leads from PPC efforts.