DentalClinica – Facebook Ads and Google Ads

Client & Problem

DentalClinica

PPC (Pay Per Click) - Facebook Ads și Google Ads - Case Study

Website: dentalclinica.ro

Industry: HEALTH & MEDICAL

DentalClinica is a dental clinic with over 18 years of experience in the Bucharest market. The clinic offers a wide range of dental services, including orthodontics, endodontics, dental emergencies, cosmetic dentistry, and implantology. The team consists of highly experienced doctors who use high-quality materials and modern dental equipment.

Objectives

  • We started working with DentalClinica to promote their services through paid online marketing (PPC). Up until that point, the clinic had not promoted its services through paid traffic.
  • The main objective was to attract a larger number of clients compared to the methods they had used before for three of their services: orthodontics, dental emergencies, and implantology.

Challenges

  • The images initially used in the ads were not approved as they were considered non-compliant.
  • Limited budgets prevented the ads from moving beyond the learning phase.
  • There was a lack of important information about the type of audience and what they were looking for.

Solutions

Testing various types of campaigns: conversions, traffic, Brand Awareness, messages through Messenger.
Optimizing budgets, ad types, messaging, and target audiences.
Analyzing data from reports for continuous campaign improvement.
Testing video and carousel ad formats (within the Meta platform) that have higher performance, as well as Performance Max ads (Google Ads).

Results

Through flexibility in testing and continuous learning from the obtained results, we managed to attract over 2,335 leads at an average cost of 35 lei per lead.
We exceeded the initial objectives by finding the best solutions together with the client.

Advantages

The number of new users accessing the website through paid traffic represents 50% of the total website visitors.

More projects

Atrium Staff – SEO Implementation

Atrium, founded in 1995, is a well known brand in the recruitment market in the United States. The company’s mission is to build the workforce of tomorrow by putting people first.

DentalClinica – Facebook Ads and Google Ads

DentalClinica is a dental clinic with over 18 years of experience in the Bucharest market. The clinic offers a wide range of dental services, including orthodontics, endodontics, dental emergencies, cosmetic dentistry, and implantology.

MEDO Medical Center – PPC Google Ads

We checked if Google Ads tracking was correctly implemented and created new tags, pixels, and tracking codes with Google Tag Manager, so we could accurately record leads from PPC efforts.

MEDO Medical Center – SEO Implementation

MEDO International Medical Center is a local clinic aiming to provide “access to health” through a modern, diversified medical system, with high-performance material, logistics, and human resources.

Back to projects list

Want to know how we can help your business?

Contact us