DentalClinica – Facebook Ads and Google Ads

Client & Problem


PPC (Pay Per Click) - Facebook Ads și Google Ads - Case Study



DentalClinica is a dental clinic with over 18 years of experience in the Bucharest market. The clinic offers a wide range of dental services, including orthodontics, endodontics, dental emergencies, cosmetic dentistry, and implantology. The team consists of highly experienced doctors who use high-quality materials and modern dental equipment.


  • We started working with DentalClinica to promote their services through paid online marketing (PPC). Up until that point, the clinic had not promoted its services through paid traffic.
  • The main objective was to attract a larger number of clients compared to the methods they had used before for three of their services: orthodontics, dental emergencies, and implantology.


  • The images initially used in the ads were not approved as they were considered non-compliant.
  • Limited budgets prevented the ads from moving beyond the learning phase.
  • There was a lack of important information about the type of audience and what they were looking for.


The number of new users accessing the website through paid traffic represents 50% of the total website visitors.

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