Paid advertising on social media has become one of the most effective digital marketing strategies for businesses to get relevant leads. Of all the channels, Facebook is proving to be the most effective advertising channel…

Until recently, the return on investment (ROI) for social marketing has been mostly a big question mark and, most probably, the lack of a tool to measure it prevented a lot of businesses to engage…

Social media platforms provide small-business owners with more low-cost marketing and advertising options than ever before. Either if you choose to handle this in house, or to work with an online marketing agency who can…

What most people fail to see is that having great flow in writing, especially in writing attention-grabbing SEO-friendly content and finding the most suggestive metaphors and vocabulary to get your message through to the audience…

Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly. No matter how much…

In the online marketing field, we often encounter a lot of “best practices” with the purpose of improving the general Conversion Rate Optimization (CRO) of a certain campaign or general marketing effort. We also see…